INFUSE CREATIVE
SEARCH ENGINE MARKETING SERVICES
We've provided full service search engine marketing services including PPC/Paid Search, Search Engine Optimization, (SEO), Local, Mobile, Video Search Engine Optimization and more to some of the biggest brands in the world and with such consistent ROI and success metric focused outcomes that its resulted in an Infuse Creative client renewal rate of over 95% for seven years.
Infuse Creative offers not only the latest, state of the art search marketing services, methodology, and technology, but in many cases, services and technology that are beyond the current available to the majority of the public. This is possible due to our 13 years in search, many of which we've helped develop as consultants, some of the leading technology used in search today, as well as our direct relationships and consulting to the major search engines themselves, which allows us the opportunity to get our clients into search technology offerings long before they reach the general public.
Click on a service category below to begin learning more about our search engine marketing services...
SEARCH ENGINE OPTIMIZATION (SEO)
SITE USABILITY & CONVERSION TUNING
SEARCH ENGINE MARKETING SERVICES
We've provided full service search engine marketing services including PPC/Paid Search, Search Engine Optimization, (SEO), Local, Mobile, Video Search Engine Optimization and more to some of the biggest brands in the world and with such consistent ROI and success metric focused outcomes that its resulted in an Infuse Creative client renewal rate of over 95% for seven years.
Infuse Creative offers not only the latest, state of the art search marketing services, methodology, and technology, but in many cases, services and technology that are beyond the current available to the majority of the public. This is possible due to our 13 years in search, many of which we've helped develop as consultants, some of the leading technology used in search today, as well as our direct relationships and consulting to the major search engines themselves, which allows us the opportunity to get our clients into search technology offerings long before they reach the general public.
Click on a service category below to begin learning more about our search engine marketing services...
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)
What is SEO?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines like Google, Yahoo, etc., via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results listings, or the higher it "ranks", the more qualified searchers will visit that site. SEO can also target different kinds of search, including video search, image search, mobile search, local search, and industry-specific vertical search engines.
There's much that goes into ranking overall, but to keep it simple here, we'll address two of the most important elements that determine a site's overall ranking..."on page/site" and "off page criteria.
What is "on site/page" criteria?
* Architecture: How your site is built or it's "architecture." Surprisingly, even in 2008, many sites are built in such a way as to make it difficult or impossible for search engine spiders to spider and index the site and without indexing your site, you simply will not rank for a keyword at a search engine. Secondly, the thematic relevance and category/word relationships and density throughout a site can also have a positive effect on ranking when done correctly.
* Content: What does your site "talk" about to search engine spiders via it's images, video, headings, text, links, navigation and more?
Example: Is it a rich media site that has very little text on it's pages? If so, search engine spiders may have difficulty understanding what your site is about.
What is "off site" criteria?
The major search engines put a lot of ranking score or weight, on the relevancy, quality, and quantity of site's linking to your site and, what their saying in the process via surrounding link text, anchor text, etc..
Summary
When a site gets these two areas right, it gets indexed in it's entirety and ranks well for targeted keywords.
View our SEO case studies or Request a Proposal Today!
What is SEO?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines like Google, Yahoo, etc., via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results listings, or the higher it "ranks", the more qualified searchers will visit that site. SEO can also target different kinds of search, including video search, image search, mobile search, local search, and industry-specific vertical search engines.
There's much that goes into ranking overall, but to keep it simple here, we'll address two of the most important elements that determine a site's overall ranking..."on page/site" and "off page criteria.
What is "on site/page" criteria?
* Architecture: How your site is built or it's "architecture." Surprisingly, even in 2008, many sites are built in such a way as to make it difficult or impossible for search engine spiders to spider and index the site and without indexing your site, you simply will not rank for a keyword at a search engine. Secondly, the thematic relevance and category/word relationships and density throughout a site can also have a positive effect on ranking when done correctly.
* Content: What does your site "talk" about to search engine spiders via it's images, video, headings, text, links, navigation and more?
Example: Is it a rich media site that has very little text on it's pages? If so, search engine spiders may have difficulty understanding what your site is about.
What is "off site" criteria?
The major search engines put a lot of ranking score or weight, on the relevancy, quality, and quantity of site's linking to your site and, what their saying in the process via surrounding link text, anchor text, etc..
Summary
When a site gets these two areas right, it gets indexed in it's entirety and ranks well for targeted keywords.
View our SEO case studies or Request a Proposal Today!
PPC, CONTEXTUAL, CPA, SITE MATCH, VIDEO, LOCAL, & PAY PER CALL
PPC, CONTEXTUAL, CPA, SITE MATCH, LOCAL, & PAY
PER CALL
PPC stands for "Pay Per Click."
Pay Per Click advertising is the main component behind Google's revenues and success and is widely used by many diverse companies to drive product sales, lead generation, and branding awareness.
There are many, many variations of PPC types of search available and include:
"PPC": Ads appear on the major search engines pages themselves. There is no charge for ad impressions, or when your ad is seen but not clicked on. Google, Yahoo and Microsoft AdCenter are the main PPC networks used today. The frequency, position and cost of the ad are determined by the ad's "quality score, or number of relevant searchers that click on the ad as well as the CPC one is willing to pay.
"Contextual": Ads appear on pages relevant to the target keyword.
"CPA": CPA stands for "Cost Per Acquisition." With this type of program, the advertiser is charged ONLY when someone who's clicked on an ad either buys something or completes a lead.
"Site Match": Ads appear on affinity sites, or sites chosen by demo or psycho-demographic factors.
"VIDEO": Ads appear on affinity sites, or sites chosen by demo or psycho-demographic factors. There is no charge for impressions.
"Local": Ads appear only to searchers meeting your geo-targeting requirements as detected by their I.P. address, or, are targeted by geo-qualifying keywords such as "Los Angeles Real Estate."
"Pay Per Call": Ads appear on web pages with a trackable telephone number and the advertiser is only charged when a searcher actually calls.
View our PPC case studies or Request a Proposal Today!
Learn more about PPC from Google or Yahoo
PPC stands for "Pay Per Click."
Pay Per Click advertising is the main component behind Google's revenues and success and is widely used by many diverse companies to drive product sales, lead generation, and branding awareness.
There are many, many variations of PPC types of search available and include:
"PPC": Ads appear on the major search engines pages themselves. There is no charge for ad impressions, or when your ad is seen but not clicked on. Google, Yahoo and Microsoft AdCenter are the main PPC networks used today. The frequency, position and cost of the ad are determined by the ad's "quality score, or number of relevant searchers that click on the ad as well as the CPC one is willing to pay.
"Contextual": Ads appear on pages relevant to the target keyword.
"CPA": CPA stands for "Cost Per Acquisition." With this type of program, the advertiser is charged ONLY when someone who's clicked on an ad either buys something or completes a lead.
"Site Match": Ads appear on affinity sites, or sites chosen by demo or psycho-demographic factors.
"VIDEO": Ads appear on affinity sites, or sites chosen by demo or psycho-demographic factors. There is no charge for impressions.
"Local": Ads appear only to searchers meeting your geo-targeting requirements as detected by their I.P. address, or, are targeted by geo-qualifying keywords such as "Los Angeles Real Estate."
"Pay Per Call": Ads appear on web pages with a trackable telephone number and the advertiser is only charged when a searcher actually calls.
View our PPC case studies or Request a Proposal Today!
Learn more about PPC from Google or Yahoo
PAID INCLUSION & PAID SEARCH CHANNELS
PAID INCLUSION & PAID SEARCH CHANNELS
Yahoo currently offers the only paid inclusion option on a top 5 major search engine via it's Yahoo SSP program.
This allows an advertiser to pay $0.20 a click to appear in the organic or "non-paid" left hand side of Yahoo listings and can be very effective.
It's best used by ecommerce clients and others wishing to either fill keyword ranking gaps in organic results on Yahoo or, augment the Yahoo paid search strategy by commanding more visual real estate in a keyword search result.
Other Paid Inclusion Leaders
Quigo is also a paid inclusion option effective for certain types of clients.
View our Paid Inclusion case studies or Request a Proposal Today!
Yahoo currently offers the only paid inclusion option on a top 5 major search engine via it's Yahoo SSP program.
This allows an advertiser to pay $0.20 a click to appear in the organic or "non-paid" left hand side of Yahoo listings and can be very effective.
It's best used by ecommerce clients and others wishing to either fill keyword ranking gaps in organic results on Yahoo or, augment the Yahoo paid search strategy by commanding more visual real estate in a keyword search result.
Other Paid Inclusion Leaders
Quigo is also a paid inclusion option effective for certain types of clients.
View our Paid Inclusion case studies or Request a Proposal Today!
GOOGLE TV, RADIO & PRINT ADVERTISING
GOOGLE TV, RADIO & PRINT
ADVERTISING
What does search have to do with TV, Radio, and Print advertising?
Google is making advertising in these areas available to all!
Google TV reaches 14 million Echostar subscribers, for example and currently offers a very competitive CPM (Cost Per Thousand) while allowing fantastically granular tracking of your commercial, including the average view duration time!
What is it?
An end-to-end digital system for buying, selling, measuring, and delivering television ads.
What are the benefits for advertisers?
Deliver better, more relevant ads to the viewers you care about. Our platform offers better measurement, more accountability and greater optimization which will enable you to advertise more efficiently and effectively. Learn more »
How does it work?
Launch your campaign quickly and efficiently through our totally automated process. It's easy – just send us your video ad, set your own budget and decide when and where you'd like your ads to air.
Read a Google TV ad success story
Google Radio (Audio) Ads
Radio advertising can increase the overall impact of your ad campaigns when used in conjunction with online advertising. 57% of online radio listeners look up items on the web after hearing an audio ad.
Radio is also a cost-effective way to reach customers who are not online -- whether they're driving to work, or the gym, or the store, you can still get your message across. With Google AdWords, you can launch radio ad campaigns in just a few quick and easy steps,and do it all online.
Create a custom radio ad.
Use the Google Ad Creation Marketplace to get help creating an ad that's customized to your business. Get in touch with professionals who provide quality scriptwriting, editing, production, and voice over talent - all within a budget you set.
Listen to sample radio ads created in the marketplace
Closely monitor your campaign performance.
Review online reports to track results of your radio campaign. You can find out exactly when your ad aired, and you'll even have access to a recording of how your ad sounded on the radio.
Read inside tips on what makes a successful radio campaign
Watch the demo Learn about the benefits of advertising on the radio with Google Audio Ads.
Google Print Ads
What is Google Print Ads?
Google Print Ads is a new extension of Google AdWords that makes it easy to run ads in newspapers across the U.S. – whether you're buying space in one paper or a hundred.
Learn more »
Why newspaper advertising?
Newspaper advertising is a powerful display format for announcing sales and promotions, branding, targeting regional audiences, and generating leads.
Learn more »
How does Google Print Ads work?
The process is simple: you select the newspapers, enter a bid for available ad space, and upload your ads. Remember, Google Print Ads isn't auction-based – instead, you suggest the price that works with your budget. Publishers will review your bids and either approve, decline, or negotiate your offers. After your ads run, you'll see a copy of the newspaper page where your ad was published, and can safely pay for the placement. Do all this in one easy online interface.
Learn more »
Participating Newspapers
We have hundreds of newspapers to choose from, everything from large metropolitan publications to small local newspapers. Here are just a few:
Request a Proposal Today!
What does search have to do with TV, Radio, and Print advertising?
Google is making advertising in these areas available to all!
Google TV reaches 14 million Echostar subscribers, for example and currently offers a very competitive CPM (Cost Per Thousand) while allowing fantastically granular tracking of your commercial, including the average view duration time!
What is it?
An end-to-end digital system for buying, selling, measuring, and delivering television ads.
What are the benefits for advertisers?
Deliver better, more relevant ads to the viewers you care about. Our platform offers better measurement, more accountability and greater optimization which will enable you to advertise more efficiently and effectively. Learn more »
How does it work?
Launch your campaign quickly and efficiently through our totally automated process. It's easy – just send us your video ad, set your own budget and decide when and where you'd like your ads to air.
Read a Google TV ad success story
Google Radio (Audio) Ads
Radio advertising can increase the overall impact of your ad campaigns when used in conjunction with online advertising. 57% of online radio listeners look up items on the web after hearing an audio ad.
Radio is also a cost-effective way to reach customers who are not online -- whether they're driving to work, or the gym, or the store, you can still get your message across. With Google AdWords, you can launch radio ad campaigns in just a few quick and easy steps,and do it all online.
Create a custom radio ad.
Use the Google Ad Creation Marketplace to get help creating an ad that's customized to your business. Get in touch with professionals who provide quality scriptwriting, editing, production, and voice over talent - all within a budget you set.
Listen to sample radio ads created in the marketplace
|
Showcase your business on over 1,600
terrestrial FM and AM radio stations across the
U.S. Target your customers on "top ten" stations in all 25 of the most popular US markets -- we can even guarantee premium inventory during all standard dayparts. |
Closely monitor your campaign performance.
Review online reports to track results of your radio campaign. You can find out exactly when your ad aired, and you'll even have access to a recording of how your ad sounded on the radio.
Read inside tips on what makes a successful radio campaign
Watch the demo Learn about the benefits of advertising on the radio with Google Audio Ads.
|
|
Google Print Ads
What is Google Print Ads?
Google Print Ads is a new extension of Google AdWords that makes it easy to run ads in newspapers across the U.S. – whether you're buying space in one paper or a hundred.
Learn more »
Why newspaper advertising?
Newspaper advertising is a powerful display format for announcing sales and promotions, branding, targeting regional audiences, and generating leads.
Learn more »
How does Google Print Ads work?
The process is simple: you select the newspapers, enter a bid for available ad space, and upload your ads. Remember, Google Print Ads isn't auction-based – instead, you suggest the price that works with your budget. Publishers will review your bids and either approve, decline, or negotiate your offers. After your ads run, you'll see a copy of the newspaper page where your ad was published, and can safely pay for the placement. Do all this in one easy online interface.
Learn more »
Participating Newspapers
We have hundreds of newspapers to choose from, everything from large metropolitan publications to small local newspapers. Here are just a few:
Request a Proposal Today!
INFUSION WEB ANALYTICS
INFUSION WEB ANALYTICS
Infuse Creative provides its own proprietary web log based analytics called "INFUSION" to our clients to provide them with the most comprehensive tracking, registration, sales, and ROI friendly data available.
And because their log file based, whereas Google analytics is javascript based, they make an excellent compliment to Google Analytics to make sure ALL data and metrics are collected comprehensively. (For example, you can track off site widgets with web logs.)
Why You Need Web Analytics
The following key information is mission critical to your site's marketing goal success, all of which, can be learned through web analytics:
Visits: Daily, Weekly, Monthly, Annual
Page Views: Weekly, Monthly, Annual
Registrations/Sales and Conversion Rates: Weekly, Monthly, Annual
Search Engine & Keyword Source: Weekly, Monthly, Annual
Top Referrers: Weekly, Monthly, Annual
Keyword/Search Engine/Referrer Growth: Weekly, Monthly, Annual
Bounce Rate/Time on site: Weekly, Monthly, Annual
The most and least popular areas of your site
Exit points
And much, much more...
Request a Proposal Today!
Infuse Creative provides its own proprietary web log based analytics called "INFUSION" to our clients to provide them with the most comprehensive tracking, registration, sales, and ROI friendly data available.
And because their log file based, whereas Google analytics is javascript based, they make an excellent compliment to Google Analytics to make sure ALL data and metrics are collected comprehensively. (For example, you can track off site widgets with web logs.)
Why You Need Web Analytics
The following key information is mission critical to your site's marketing goal success, all of which, can be learned through web analytics:
Visits: Daily, Weekly, Monthly, Annual
Page Views: Weekly, Monthly, Annual
Registrations/Sales and Conversion Rates: Weekly, Monthly, Annual
Search Engine & Keyword Source: Weekly, Monthly, Annual
Top Referrers: Weekly, Monthly, Annual
Keyword/Search Engine/Referrer Growth: Weekly, Monthly, Annual
Bounce Rate/Time on site: Weekly, Monthly, Annual
The most and least popular areas of your site
Exit points
And much, much more...
Request a Proposal Today!
SITE USABILITY/CONVERSION TUNING
SITE USABILITY/CONVERSION TUNING
Coming soon!
Coming soon!
SITE ARCHITECTURE AUDITS & ANALYSIS
WEBSITE ARCHITECTURE AUDITS &
ANALYSIS
As shocking as it may seem, most site developers, even those for high end big budget sites, design for aesthetic reasons, and not, search engine spider "crawl-a-bility!"
Why is crawling important?
A site gets indexed in Google, as an example, through the Google spider A)Finding the site, and B), finding ALL of the internal pages within that site via the spiders crawl.
Often, sites are mistakenly designed in such a way as to prevent the successful spider crawling, hence, indexing, hence, keyword ranking and visitor traffic, simply because the site's designers and developers didn't take these concerns into consideration.
Stay tuned for more information in this area on this important topic!
As shocking as it may seem, most site developers, even those for high end big budget sites, design for aesthetic reasons, and not, search engine spider "crawl-a-bility!"
Why is crawling important?
A site gets indexed in Google, as an example, through the Google spider A)Finding the site, and B), finding ALL of the internal pages within that site via the spiders crawl.
Often, sites are mistakenly designed in such a way as to prevent the successful spider crawling, hence, indexing, hence, keyword ranking and visitor traffic, simply because the site's designers and developers didn't take these concerns into consideration.
Stay tuned for more information in this area on this important topic!
SEARCH ENGINE BRAND REPUTATION MANAGEMENT
SEARCH ENGINE
BRAND REPUTATION MANAGEMENT
First of all, what is 'Search Engine Brand Reputation Management?' Allow us to explain...
Search engines absolutely enhance a company or brand's ability to reach the highly targeted consumers it wishes to reach in order to grow awareness, generate leads, sell products, etc, everyone knows that, BUT...
Search engines have also leveled the playing field for a consumers ability to 'talk back' to a brand by creating their own pages that perhaps speak to a negative experience the consumer had with a brand's product or service, and when these types of pages or comments wind up on popular consumer complaint sites, which have powerful page rank due to their popularity, that page from Mr./Ms. Disgruntled Consumer can windup on on the first page of Google results and casting a shadow on the brand, and in some cases above the brand's website itself!
Type "microsoft sucks' into Google to see how many negative pages for that term appear...over 336,000!!! Click here to view this example.
Get the picture?
Search Engine Brand Management therefore, enlists techniques, all of which fall under search marketing best practices, to combat this brand negative content and replace it with brand positive content...its not magic, its hard work, but it works!
Read our Search Engine Marketing Brand Management case study here, or, request a search engine marketing proposal for this service TODAY!
First of all, what is 'Search Engine Brand Reputation Management?' Allow us to explain...
Search engines absolutely enhance a company or brand's ability to reach the highly targeted consumers it wishes to reach in order to grow awareness, generate leads, sell products, etc, everyone knows that, BUT...
Search engines have also leveled the playing field for a consumers ability to 'talk back' to a brand by creating their own pages that perhaps speak to a negative experience the consumer had with a brand's product or service, and when these types of pages or comments wind up on popular consumer complaint sites, which have powerful page rank due to their popularity, that page from Mr./Ms. Disgruntled Consumer can windup on on the first page of Google results and casting a shadow on the brand, and in some cases above the brand's website itself!
Type "microsoft sucks' into Google to see how many negative pages for that term appear...over 336,000!!! Click here to view this example.
Get the picture?
Search Engine Brand Management therefore, enlists techniques, all of which fall under search marketing best practices, to combat this brand negative content and replace it with brand positive content...its not magic, its hard work, but it works!
Read our Search Engine Marketing Brand Management case study here, or, request a search engine marketing proposal for this service TODAY!
RSS & SOCIAL MEDIA SEARCH MARKETING STRATEGIES
Information
coming soon!
SEARCH MARKETING CONSULTING
Information
coming soon!
SITE USABILITY & CONVERSION TUNING
Imagine putting the time, money and effort into
building a site to meet your business goals only to
discover that the average time spent is 4 seconds, or,
that only .003% of visitors are converting?
If you're selling products and/or driving leads or
registrations, you need to constantly be experimenting
with site contents, messaging and usability
modifications that drive up measured conversions.
With the growing cost of paid search, making sure your
site has high conversion rates is bottom line critical
to your objectives.
A/B and multivariate testing both allow you to run
different versions of a web page to measure and
determine what combination of factors work best to
drive the highest conversions.
This is exactly how Infuse Creative delivered a 36%
conversion rate to Pacificare.
Ask us more about the fine art and ROI mission critical
aspect of usability and conversion tuning...
Request a Proposal Today!VIDEO, IMAGE, & AUDIO
SEARCH ENGINE OPTIMIZATION
Information
coming soon!
Contact us TODAY to learn how we can make YOUR search campaign successful
enough to be a case study!