INFUSE CREATIVE
SEARCH ENGINE MARKETING CASE STUDIES

We've provided Full Service Search Engine Marketing Services including PPC/Paid Search, SEO, Local, Mobile, Video Search Engine Optimization and more to some of the biggest brands in the world with such consistent ROI and success metric focused outcome's that its resulted in an Infuse Creative client renewal rate of over 95% for seven years.

Click on a case study category tab below to learn more...

AUTOMOTIVE: PPC/SEO Lead Generation

Mazda USA

Campaign Type: Paid Search and SEO Lead Generation

We're proud to say that Mazda USA chose Infuse Creative for their very entry into search engine marketing and Optimization, and with fantastic results...
 
ONE:
Search Engine Industry Precedent Setting Campaign: Online Search Generated Lead Tracked to Offline Sale.

The Result?

200 cars sold via a unique identifier system that tracked an online lead to an offline showroom floor sale.

TWO:
Search Engine Industry Precedent Setting Conquesting Campaign: Turned Pontiact Solstice and "The Apprentice" searchers into Mazda brand information viewers.

This campaign was written about by world famous search industry figurehead, Danny Sullivan, and John Batelle, author of "Search" as well as USAToday.

Danny Sullivan/John Batelle comments:
http://blog.searchenginewatch.com/blog/060130-160823

USAToday article on our Mazda campaign:
http://www.usatoday.com/tech/news/2006-01-30-google-gm-mazda_x.htm

Request a search engine marketing proposal TODAY!

ECOMMERCE: PPC/SEO Product Sales

Shop.newline.com

Campaign Type: eCommerce product sales at ROI governed Max Cost Per Sale

When the official stores of Harry Potter, Batman, Austin Powers and others needed search engine marketing, they hired Infuse Creative.

We ran a granularly tracked paid search campaign that delivered an average ROAS of $1.50 for every dollar spent.

Kazoo Toys

Campaign Type:
PPC driven product sales at ROI governed Max Cost Per Sale, SEO, site design, conversion tuning, SEO PR.

When the #1 toy store in the U.S. wanted to enter search engine marketing, we provided site redesign, usability testing, SEO press releases and granularly tracked paid search solutions.


Request a search engine marketing proposal TODAY!

HEALTHCARE: Lead Generation PPC/SEO

Pacificare

We're proud to say that Pacificare chose Infuse Creative as their search provider for their first foray into search engine marketing as a channel...

Search Engine Industry Precedent Setting Campaign:

Online leads generated via paid search and some of the industry's first dynamically keyword generated and multivariate tuned landing pages with each lead encrypted and delivered daily via secure VPN to Pacificare's manned call center marked cold, warm, and hot.

This had never been done in search before. Both Google and Overture's rep's commented that this was the most sophisticated paid search campaign's they had ever seen to date.

The result?

Previous direct TV and print cost per lead was $25.00-$200.00.

Our paid search cost per lead was $6.00-$8.00 off of tuned/dynamic landing pages with conversion rates as high as 36%!

Request a search engine marketing proposal TODAY!

MOVIES, GAMES, TV, MUSIC, & BOOKS: PPC/SEO

Movies: New LIne Cinema and others...

Campaign Type: PPC, Mobile, Local, Paid Inclusion, SEO, and Video Search Optimization

We've provided both natural (SEO) and paid search campaign services to some of the most successful and well known movies of all time...over 70 major theatrical releases thus far...

Our theatrical and DVD campaigns have both the industry's highest CTR's, (Click thru rate's), as verifiable by Yahoo and Google, and lowest average CPC's (Cost Per Click), in fact, as low as 1/4th the industry average, as verifiable by Google.

Music: Atlantic, Warner Bros, Universal, Sony, Capital and others...

Campaign Type: PPC, Paid Inclusion, and SEO

We've provided both natural (SEO) and paid search campaign services to some of the most  well known recording artists and bands of our time, including: Led Zeppelin, Eminem, Snoop, Aerosmith, Pink Floyd and many others.

We also delivered a 1st page natural/non-paid search result for "music" and many other hyper-competitive keywords to artistdirect.com, prompting their CEO to state at our ESEMS conference, that our efforts were responsible for the success of their etailing ventures.

We're currently getting ready to repeat this type of success with music.com.

Games: EA Sports, IGE and Matthew Wolf

Campaign Type:
PPC, Paid Inclusion, and SEO

When EA's "The Sims Superstars" wanted to use search engine marketing, their agency did not want to SIMulate their search engine marketing's success, so they chose Infuse Creative.

This was so successful that we went on to run numerous "The SIMS" campaigns.

Additionally, Infuse Creative has provided search services to MMORPG powerhouse, IGE.

Television: CBS, FOX, NBC, and others...

Campaign Type:
PPC, Paid Inclusion, and SEO

Infuse Creative has provided innovative search strategies for 24hrs, CSI, Merv Griffin's Crosswords, The Simple Life, National Geographic Channel, New Line Cinema, and others...

We pioneered Television programming search engine marketing and once broke the Overture (Yahoo) system for too many "Paris Hilton" queries within a 24hr period way back in 2002!

Books: James Patterson

Campaign Type:
PPC and SEO

Infuse Creative is proud to have taken best selling author James Patterson into the world of search engine marketing.

We ran a paid and non-paid search campaign that multiplied viral efforts exponentially!

Request a search engine marketing proposal TODAY!

REAL ESTATE: Lead Generation PPC/SEO

We KNOW real estate search engine marketing...in fact, we helped pioneer it in 1994-95!

We have search optimized major brand real estate companies, brokers, and agents since 1995. Yep, 1995. Our code has now appeared on close to 100,000 real estate sites.

Campaign Type: PPC, SEO, and Video Search Optimization
 
Realty Executives International chose Infuse Creative to enter search engine marketing for the first time: We doubled their natural/non-paid search visits in less than two months!

Request a search engine marketing proposal TODAY!

TRAVEL: Online Room Booking PPC

Travel: The Venetian Resort and Casino

Campaign Type: PPC Driven Online Room Booking

We're proud to say we took the world famous Venetian Resort into search engine marketing for the very first time!

The Results?

An 11 to 1 ROAS!

Request a search engine marketing proposal TODAY!

BRAND REPUTATION MANAGEMENT

SEARCH ENGINE MARKETING BRAND REPUTATION MANAGEMENT

Campaign Type: Brand Reputation Management; Using search marketing techniques to combat negative content

What do you do when negative 3rd party or consumer pages that speak negatively of your brand, product, or service show up in 1st page search results?

Answer: Search engine marketing brand reputation management


Problem:

A global brand had a growing problem with 3rd party generated negative web pages showing up in the major search engine 1st page results. At one point, the negative content made up 32% of search results across the top 5 search engines.

Solution:

Infuse Creative initiated and enabled a number of best practice and ethical techniques, including a process to influence more positive information editorially at many of the top user generated information sites.

Outcome:

Infuse Creative reduced overall negative 3rd party web page results across the top 5 major search engines by 10% within 60 days while also ordering the major search engine results in a way more advantageous to the brand.

Request a search engine marketing proposal TODAY!

Request a Proposal TODAY to learn how we can make YOUR search campaign successful
enough to be a case study!